Many women decide to take the plunge and start their own business when they are in their forties. After having worked many years for someone else and having accumulated valuable experience and skills, this is the time when the forty-something woman usually decides to put all that knowledge to work for her and no one else.
Statistics in many developed countries show that the number of new businesses being started by women is soaring. The authors of “Birthing the Elephant: A Woman’s Go-for-it!”, a book offering advice for women who are starting a business, even claim that women are better suited to entrepreneurship than men, because women are not afraid to ask for help.
Female entrepreneurs usually decide to take the crucial step to start their own business because they are not satisfied with their careers and want to do something more challenging or simply because this gives them the flexibility they want.
Balancing a family life and a successful career is one of the biggest challenges women in their forties face these days, and being self-employed or in charge of their own business helps them find the right balance in their lives.
A large percentage of businesses started by women in their forties are home-based, with many forty-something women leading thriving eBay and online businesses.
Sophie Lascelles, 42, runs www.CoolMaternityGifts.com a successful online shop selling maternity gifts for the whole family. Sophie’s love for creating fun slogans and simple graphics, and the realisation when she was pregnant that there is an evident need for shops that can deliver a full range of gifts for the entire family to celebrate the arrival of a new baby, gave her the inspiration she needed to launch her home-based venture.
“I was pregnant with my second baby and was very hesitant about going back to my full-time job when the maternity leave period was over. I wanted to be in control of my career and at the same time spend more time with my kids. Fortunately, I found a way to put my creativity to work in a profitable way without having to make a hefty investment.”
Other areas where entrepreneur women in their forties are succeeding are retail, fashion, leisure, media and marketing. By generating business opportunities, today’s forty-something women entrepreneurs are taking a leading role as contributors to the healing process of the global economy.
The key to doing well as a woman entrepreneur is having the right attitude. Women thinking about launching their own venture should be prepared to do a lot of planning ahead and make sure they are open to advice while remaining focused on their goal.
While support from loved ones always helps; having self-confidence is even more important.
Forty-something.com – What every woman in her forties always wanted to know: http://www.forty-something.com